Post by account_disabled on Feb 19, 2024 4:44:41 GMT
If you want to find a good booth location to attract customers, it will cost you more money. It depends on the case, but the total cost can be several million yen or more, and the cost per lead acquisition (CPL) tends to be high .The table below summarizes the cost per acquisition (CPL) for each lead acquisition strategy.Average cost per lead acquisition (CPL) by strategyTypes of lead generation Cost per lead acquisition (CPL)exhibition 8,000 yen - 15,000 yenweb advertising 3,000 yen to 5,000 yenCompany portal site 1,000 yen to 3,000 yenPublication in other companies' media 5,000 yen to 10,000 yen.
Although the quality of leads may be high, keep in mind that phone number list it will not be easy to recover your investment as the cost is several times that of web advertising.Also, if I may say so, it takes a lot of time and effort . Running an exhibition requires a large group of people to work together for a certain period of time, from preparations to cleanup.If you are working concurrently at an exhibition, you need to consider the impact on your other work as well.Therefore, when considering the cost of opening a store at a trade show, even if CPL is excellent, it may become expensive if you include the labor costs for preparation time.Therefore, we do not recommend trying to recover your entire investment in a single exhibition . As mentioned in the merits section, make decisions by taking into consideration medium- to long-term perspectives, such as reviewing your marketing strategy.There is a tendency to not be able to conduct business neiations on the spot and end up exchanging business cards.Although exhibitions are expensive, they also have the difficulty of getting business deals.
As mentioned above, exhibitions make it easy to obtain high-quality leads and even provide nurturing. However, from the visitor's perspective, it is rare for them to immediately decide on a business deal at a booth they stop by.Particularly in the case of large companies, it is common to end up simply exchanging business cards due to circumstances such as ``permission from the boss being required'' and ``internal approval required . ''In fact, there are cases where an exhibition that cost several million yen only resulted in about 10 business deals.It's not always possible to neiate a deal at an exhibition, so be sure to approach the acquisition of leads with medium- to long-term nurturing in mind.It is difficult to import many business cards into data.Most of the lead generation at trade shows is done through the exchange of business cards.As a result, we have to import business card data, which is surprisingly difficult .
Although the quality of leads may be high, keep in mind that phone number list it will not be easy to recover your investment as the cost is several times that of web advertising.Also, if I may say so, it takes a lot of time and effort . Running an exhibition requires a large group of people to work together for a certain period of time, from preparations to cleanup.If you are working concurrently at an exhibition, you need to consider the impact on your other work as well.Therefore, when considering the cost of opening a store at a trade show, even if CPL is excellent, it may become expensive if you include the labor costs for preparation time.Therefore, we do not recommend trying to recover your entire investment in a single exhibition . As mentioned in the merits section, make decisions by taking into consideration medium- to long-term perspectives, such as reviewing your marketing strategy.There is a tendency to not be able to conduct business neiations on the spot and end up exchanging business cards.Although exhibitions are expensive, they also have the difficulty of getting business deals.
As mentioned above, exhibitions make it easy to obtain high-quality leads and even provide nurturing. However, from the visitor's perspective, it is rare for them to immediately decide on a business deal at a booth they stop by.Particularly in the case of large companies, it is common to end up simply exchanging business cards due to circumstances such as ``permission from the boss being required'' and ``internal approval required . ''In fact, there are cases where an exhibition that cost several million yen only resulted in about 10 business deals.It's not always possible to neiate a deal at an exhibition, so be sure to approach the acquisition of leads with medium- to long-term nurturing in mind.It is difficult to import many business cards into data.Most of the lead generation at trade shows is done through the exchange of business cards.As a result, we have to import business card data, which is surprisingly difficult .