Post by account_disabled on Dec 4, 2023 11:38:48 GMT
If you want to talk to one of our consultants about this stage, look for us. It will be a pleasure to learn more about your strategy. 9. Total Marketing Budget Another fundamental basis of your Digital Marketing Canvas is the budget. To fill this quadrant, certify with your executive leaders on the budget, preferably having an annual plan and a monthly plan, so you know how to best direct your efforts. If this is don't despair. At this point, you already have a very clear plan about what you must develop to achieve your objectives - both marketing and business. Therefore, when filling out your budget, enter the total value of the marketing budget and list your main sources of cost.
For example: Marketing team salary (including yours) Paid tools that were Phone Number List used Payment for outsourced services - such as content production, if you are going to use them or the service of a printing consultancy, for example Budget for content dissemination (paid media). So, if you're working with a small budget, you can make more adaptive choices, such as using tools for a while, then migrating to paid tools, or using a small budget for paid media initially and increasing as possible. 10. Expected Result Finally, we come to the time of filling out the last quadrant of your Digital Marketing Canvas. This is the quadrant in which you must fill out the information about what are the palpable results that you hope to achieve with the strategies that you outlined throughout the Canvas.
In this box you have two options to fill in a way that you think will bring more value to the Canvas as a whole: Do you remember the second quadrant about metrics (KPIs)? Then you must give a specific number as a goal to these KPIs. So, if your KPIs were, for example, "reduce customer acquisition cost," your Expected Result would be something like "Reduce CAC by 30%" or "Reach $100 CAC." It is the maximum goal that you plan to achieve with that KPI. If you want to give a more encompassing vision of your outcome, it can be quite interesting to determine the long-term vision for your strategy.
For example: Marketing team salary (including yours) Paid tools that were Phone Number List used Payment for outsourced services - such as content production, if you are going to use them or the service of a printing consultancy, for example Budget for content dissemination (paid media). So, if you're working with a small budget, you can make more adaptive choices, such as using tools for a while, then migrating to paid tools, or using a small budget for paid media initially and increasing as possible. 10. Expected Result Finally, we come to the time of filling out the last quadrant of your Digital Marketing Canvas. This is the quadrant in which you must fill out the information about what are the palpable results that you hope to achieve with the strategies that you outlined throughout the Canvas.
In this box you have two options to fill in a way that you think will bring more value to the Canvas as a whole: Do you remember the second quadrant about metrics (KPIs)? Then you must give a specific number as a goal to these KPIs. So, if your KPIs were, for example, "reduce customer acquisition cost," your Expected Result would be something like "Reduce CAC by 30%" or "Reach $100 CAC." It is the maximum goal that you plan to achieve with that KPI. If you want to give a more encompassing vision of your outcome, it can be quite interesting to determine the long-term vision for your strategy.